Are you having are hard time trying to understand how to engage people on Social Media platforms effetively?
Could using a few simple tactics to engage be a game changer for you on Social Media?
Remembering how things used to be done could just be the easiest way for all of us to excel in this digital age, especially when it comes to connecting on Social Media Platforms…
Now, I certainly was not around at the time this photo was taken but I am old enough to understand how important it was to be social, embrace my community, share equally, have manners and respect for others and treat people the way I wanted to be treated. Before this digital revolution and global community took off, people understood that word of mouth was the most effective way of spreading the word about, well… everything.
If you were a local business owner, you took pride in delivering the best service or product you could because in your city, town, village or neighborhood, one bad experience from a single customer could spread like wildfire simply by word of mouth and in no time at all you could lose your customer base to the shop across town. A sense of pride in what you represented parlayed into accountability and more importantly a mutual respect between business owner and customer… who more times than not were very much connected on a personal level to the goings on of each others lives. This is the type of relationship we should all be striving for when we aim to connect and engage on Social Media. Embrace the opportunity to have a two way conversation with your customers. Listen to what they are telling you, as in this day and age, these people are your partners and you should treat them as such.
As an individual back then, business was done on a handshake and having “Face” meant something. You couldn’t hide and were taught not to… “Say what you mean and mean what you say“, actually made you think before you spoke or acted. Consider this as “self filtering” and take the time to truly think before you post because once you have posted something to your Social Media Networks it is there for all to see, so make it count. Being helpful, respectful and timely in your communications will demonstrate to your community that you are listening and that you do care. Engage with them sincerely on a personal level and leave the Marketing Messages for your Landing Pages… If your not solving a problem, graciously accepting or giving accolades or legitimately trying to understand your customer better… save it for your website.
Find your community on the Social Media Platforms that they have decided to be on. Listen to what is being said about you, your business, your product or service first. Then respectfully join the conversation by adding value. Answer or ask questions to initiate and direct the conversation. This is your community and they want to see leadership… not a Dictatorship. And if you just aren’t sure how to proceed take a lesson from Hemingway –
I really hope that everyone that has taken the time to read this post slows down just a bit and spends some time truly being Social on which ever Social Media platform they choose… and although I spend my days on just about every Social Media Platform (online), my favorite is my front porch, around 6pm, with cold one in hand, catching up with my neighbors and saying hello to anyone that stops to pat my dog… engage – community – social – sharing – it’s all there and I don’t even need an internet signal.
ps – I want to know what your favorite Social Media Platform is, so take a minute and drop it in the comment box…. Thanks!
Are you a Social Media Marketing Professional?
Are you up to date on Kred and Klout?
If you are looking for the hard and fast on these two relatively new Social Media Marketing Influence Measurement tools, then I suggest you take a minute and strap in for a this short but highly charged Podcast on Kred and Klout.
You will get an easy to understand, no nonsense review of what each of these two platforms due, how they deliver that information to you and whether or not either of them are worth your time exploring… Let me just say this, “I certainly had one opinion going into this and have come away with a completely different view… I wonder if you will too?”
Thanks for listening and don’t forget to comment, “Like” and share – because as one of my professors likes to say, “sharing is caring!”
Ya gotta love the big “B”
Levy, Scott. “Klout Vs. Kred: Which, If Any, Is Better For Your Business?” Forbes. Forbes Magazine, 04 Mar. 2013. Web. 07 Nov. 2013.
Hewko, Geoff. “Klout vs. Kred”. Img. Web. 3. Nov. 2013
27971_bcjordan_youareontheinternet. Web. 3. Nov. 2013
Shah, B. “Sharing is caring”. Web. 7 Nov. 2013
Do you want to learn how to use Google Analytics to improve your website rankings?
Follow along with me as I learn how to use Google Analytics in an effort to increase my websites traffic, ranking and visibility…
Let me first start by saying I have had my website up for a short period of time and it is primarily used as a place to post my assignments for Seneca College’s course on Social Media Marketing.
The posts on my website are exercises in developing my abilities to produce content that is relevant to my assignments, optimized for Search Engines to see and to serve as items to be shared on the many platforms of Social Media that are used by Businesses, Government Organizations, Not for Profits and your everyday Social Media user… who by the way, are really the most important out of the four.
So let’s take a look at a screen shot of what my website is doing and then we can have a decent place to start to learn how to use Google Analytics to improve.
As you can see, we are starting with a clean baseline except for 1 visit… thanks Mom! When learning how to use Google Analytics it’s important to know what we are looking at so we can figure out what we could be doing better, promote what is already working well, see who are visitors are and where they came from. My website started off with a few posts that had no optimization, no keywords or keyword phrases selected for posts or pages and no action was taken to promote to any Social Media Platforms to let anyone searching for this type of content know where it could be found. In other words, Google Analytics is clearly showing me that I need to go back to my posts and pages and assign effective keywords and optimize them correctly. Once that has been done I can then share these pages and posts through my Social Media Networks. In taking these two simple actions I will increase my chances to be found through Google’s Organic Search and also be able to direct my own stream of visitors from letting my Social Media Networks know where they can find this information.
Although there are no visitors to the site to speak of, it is important to at least discuss a few of the areas on your Google Analytics page. The first thing we see is Visits.
Visits and Unique Visitors are not the same thing. You are striving to gain as many new Unique Visitors (people new to your site in a measured timeframe) all the time in most cases but it could be equally as important to have a high number of visits to your website depending on the type of site or business you are in or operating. Repeat customers coming back to your site to take an action.
Pageviews are the total number of pages seen, including if there are repeat pages viewed.
Pages/visit tells you the average number of pages that were viewed by visit and include repeat pages viewed.
Visit Duration lets you know how long the average visit to your site was. Typically the longer you can keep a visitor on your site the better but that may not always be the case. Your visitor may find exactly what they came for immediately and be off your site to do something else with that information. In this case you will have provided an excellent user experience and can expect either a return visit from that person or possibly a referral to your site due to it’s effectiveness.
Bounce Rate indicates to you how quickly a visitor came to a page and then left without any further action taken.
% of New Visitors gives you an estimated idea of how many new people came to your website.
These are just the basic insights that Google Analytics provides you at first glance, a point of quick reference before you actually dive in deeper to track, measure and truly begin to understand who your visitors/audience really are, where they came from and what they want to see from your website. Click the link for a more detailed explanation of how to use Google Analytics.
I will be going back over each page and post to add keywords to my content and make sure that they are correctly optimized so Google can index them correctly. Then I will be promoting each post to my Social Media Networks and when there is an opportunity to comment on a related blog post that allows me to link one of my related articles, I will be adding my websites url and adding anchor text for my keyword phrase pointing it back to it’s related page.
Make sure you check back with me as I update my website and show you how my Google Analytics page has changed or feel free to add any comments or suggestions to help me improve this site.
Summary of 3 Videos From HootSuite University Lectures Series:
The three videos I chose to watch from the Hootsuite University Lecture series were:
- “Be Local Everywhere – Grow Your Online Community Globally” with Dave Olson.
- “5 Decisions that Drive Customer Loyalty” with Jeanne Bliss
- “Where Context Meets Content” with Gary Vaynerchuk
Be Local Everywhere – is a great place to start when you are trying to learn and understand the importance of connecting with your potential audience on a Global scale. Here are some excellent tips to follow as you attempt to make those connections.
- Always start with listening – you want to find as many mentions of you or your company as possible – including all misspellings or other possible references
- Look for who the influencers or animators of those conversations are and connect with them by identifying who you are in relation to the conversation
- Before you ask for anything it is important to start by giving something that is helpful or is something of value that contributes to the conversation
- Always be respectful
- Geo target your audience to ensure that you are going to be relevant to them
- Be aware of the Time Zones, Cultural Differences and any other Social Differences that could affect how you and your message is perceived
Our customers are no longer anonymous today. If you take the time, you can find out everything you need to know to about your customer in order to better serve them which ultimately will better serve you and your business.
5 Decisions That Drive Customer Loyalty – teaches us or should I say “reminds us” of what it truly means to be authentic. When 22% of buyers today are influenced by traditional advertising and 78% from Social Media, this boils down to “How They Felt”. Following these 5 tips will help you and your Business deliver your message authentically and build life time customer relationships by connecting with the emotionally.
- Believe – in your customer first and they will believe in you. Start your relationship with trusting the fact that your customer is on your side as opposed to you convincing them why they should believe you.
- Clarity – we are all in business to make money but why are we in the businesses that we are in. There is a higher purpose or reason behind why we choose our particular business and when you can clearly convey this sentiment to your customer you can truly make an authentic connection.
- Real – By being real or genuine and dropping your attempts to be slick or everything to everyone you will yield your true customers. You are not going to have everyone as a customer… ever. It is better to identify who your real customers are and serve them better.
- Be there – You have to be committed to your responsibility of servicing your customers. On Social Media platforms today, it is imperative to be timely with customers trying to connect with you. You aren’t always going to be able to solve their problem on the spot but the quicker you can acknowledge their attempt to connect with you shows them that you are there and are listening.
- Saying your sorry – Truly apologize when there has been a problem. Do so with humility and remorse. People can tell when you are not sincere. Solve the problem and thank your customer for pointing out this issue.
A couple of other interesting take a ways from this lecture were to hire “memory makers” and not necessarily the most skilled or highest educated employees. People truly connect with other people and not systems or procedures. Put yourself through your company’s process first so you know exactly what your customer is seeing first hand. And finally, get rid of all the things that just don’t work anymore or that don’t make sense.
Where Context meets Content – This video lecture echoes human kinds history of communicating through storytelling and how it translates into today’s role in Social Media. We are witnessing the end of Traditional Media’s strangle hold it had on all of us in one-way conversations from advertisers to consumers. Today’s marketplace revolves around a two-way conversation between advertiser and consumer and Gary’s analogy of “the deer having shotguns” sums this point up the best. What is important to understand now is that each and every different Social Media Platform calls for a unique approach to the kinds of actions we take there. What you do and say on Facebook would not be what you would do on Linkedin for example.
Understanding how your customers use each of these platforms and adopting an appropriate delivery for your message to them on each platform is vital. The truth is that Social Media is still a relatively new medium of communication (about 10 years) but communication from one person to another has not changed. Word of mouth marketing has historically been the best way grow your business over the centuries. It is as true today with the only difference being that your reach which may have only been a neighbourhood or city just a few short years ago has now become the entire planet if you so choose.
I hope you have found these short summaries useful and are now ready to take on a new approach to interacting with your audience and communities on all the various Social Media Platforms that best suit you. Practicing these simple techniques will undoubtedly set you apart from your competition and become easier to do as you grow your Social Media Presence.
If there is something I have missed that you would like to add, please feel free to comment below.
Jeanne Bliss. 5 Decisions that Drive Extreme Customer Loyalty . Hootsuite University Lecture Videos. Web. May 2012. 28/10/2013
Gary Vaynerchuk. Where Context Meets Content. Hootsuite University Lecture Videos. Web. November 2012. 28/10/2013
Dave Olson. Be Local Everywhere: Growing Your Online Community. Hootsuite University Lecture Videos. Web. July 2012. 28/10/2013
When Companies look to bring their presence to Social Media Platforms in an effort to keep up with today’s changing times, it is important to understand the basics we have gone through in the above Infograph. This graph is by no means a comprehensive evaluation of all of the areas that need to be addressed but it is certainly a decent place for you to start. If you have vetted your industry and qualified your intentions to be active in Social Media and are not already participating, then it is time for you join the conversation. Your customers, constituents and contributors are already there and there is a good chance your competitors are too.
The truth is, if you are in business at any level, you cannot afford to not figure out a way to be present on one Social Media Platform or another. There is probably ample reason for you to be present on several but it is for you to determine and decide which one(s) will be most effective. Set Measurable goals. Identify a core team within your organization to build from that is already active on Social Media. Enroll those people in your organization that may not be on Social Media… provide training or in some cases be prepared to be trained yourself by those you least expect. Just because it is called “Social Media”, doesn’t mean that those that participate in it have a clue as to what it means to be social.
Developing a Social Media Policy for you and your organization to follow will help to ensure continuity, good etiquette, positive and successful engagement. Not having a Social Media Policy in place may leave the flood gates open to disaster from anyone in your organization. Equally as important is a method or means to analyze your effectiveness online. There are many ways to measure your success in Social Media, so setting clearly defined targets and measuring your performance in achieving them is vital. There is always room for improvement. The trick is to know what needs to be improved upon and doing it and what is working and amplifying it.
I hope this sheds some light on bringing your organization into the arena of Social Media Marketing and if I could leave you with just one more piece of information to consider it would be this, “Social Media is simple, but not easy!” But who ever said maintaining any relationship was easy.
 MarketingSavant Group. “Digital and Social Media Marketing Planning Workbook”. N.d. Web. 13/10/13