What is the effect on Business, Government and Not-For-Profits in the Age of Social Networking Platforms?
Not-for-Profits take the lead… “Well, they do have the easiest hand to play.”
Now that Not-for-Profits have a very cost effective way to enroll and engage with an even larger number of potential donors, their understanding of how to use social media to its fullest has given them the opportunity to play to all of our most basic emotions and capitalize on our altruistic behaviour. Simple public displays of appreciation on our favourite Social Media Platforms by Charities, to its Donors, for their efforts, feeds the Charity’s bottom line and our egos.
Pretty fair trade, don’t you think?
Charities beware, step out of line with your reporting or let Joe Public find out how much of what you raise actually gets paid to your cause and it might just be the last dollar you take.
Businesses jumping on the Social Media Band Wagon… “More may not be better.”
Yes, yes, we get it. It’s new and you think you need to be there because maybe, just maybe, you might have a potential customer there. NO! This is neither a “strategy” nor a “tactic” to follow for any business looking to try their hand at Social Media. Surely you know who your customers are, so please do some research to see what Social Media Platforms they use are and be present there. Be helpful there. Know that this is no longer a one way street, your customer, believe it or not, is now your partner and you would be wise to listen to what your partners are trying to tell you. Although you may believe that your product or service should be used by everyone, not everyone is going to be your customer. So why don’t you treat your customers that you do have, like they are the ones writing your paycheck and keeping the lights on… Oh wait, they are.
Treat your customers like the human beings they are and maybe they will see a face of a friend behind that expense corporate logo of yours… and who knows, if you’re lucky, they might tell a friend or two on that Social Network thingy, site, stuff your kids are always talking to you about.
Governments… “Not as clever as Not-for-Profits, not as Clueless as most Businesses.”
Democratization and transparency of real-time information in the hands of everyone has put Governments Worldwide on notice as they adopt and implement the use of Social Media. It is actually fascinating. Their public embrace of this new medium fuels the “wag the dog machine” at the same time lets the world see things from many different vantage points with the illusion of no filters or staging. “Reaching a tentative partnership” is putting it lightly. More like, “Oh wait, they might actually figure out they are the majority.”
As Governments try to not only catch up but get ahead of the Social Media curve, you, the average citizen, now has the responsibility of disseminating even more news, noise and nonsense than before.
Our World today is a very interesting place with all of this Social Media buzz. I hope we are all responsible with our actions on Social Media Platforms. Be helpful, inspire, educate, and treat each other like we all want to be treated. Let’s put an end to all of the behaviours that are objectionable to us. It can all start with a simple “Like”.