How to Engage People on Social Media

How to Engage People on Social Media

November 13, 2013 | Posted in Social Media Engagement | By

How to Engage People on Social Media

How to Engage People on Social Media

Are you having are hard time trying to understand how to engage people on Social Media platforms effetively?

Could using a few simple tactics to engage be a game changer for you on Social Media?

Remembering how things used to be done could just be the easiest way for all of us to excel in this digital age, especially when it comes to connecting on Social Media Platforms…

 

Now, I certainly was not around at the time this photo was taken but I am old enough to understand how important it was to be social, embrace my community, share equally, have manners and respect for others and treat people the way I wanted to be treated.  Before this digital revolution and global community took off, people understood that word of mouth was the most effective way of spreading the word about, well… everything.

If you were a local business owner, you took pride in delivering the best service or product you could because in your city, town, village or neighborhood, one bad experience from a single customer could spread like wildfire simply by word of mouth and in no time at all you could lose your customer base to the shop across town.  A sense of pride in what you represented parlayed into accountability and more importantly a mutual respect between business owner and customer… who more times than not were very much connected on a personal level to the goings on of each others lives.  This is the type of relationship we should all be striving for when we aim to connect and engage on Social Media.  Embrace the opportunity to have a two way conversation with your customers.  Listen to what they are telling you, as in this day and age, these people are your partners and you should treat them as such.

As an individual back then, business was done on a handshake and having “Face” meant something.  You couldn’t hide and were taught not to… “Say what you mean and mean what you say“, actually made you think before you spoke or acted.  Consider this as “self filtering” and take the time to truly think before you post because once you have posted something to your Social Media Networks it is there for all to see, so make it count.  Being helpful, respectful and timely in your communications will demonstrate to your community that you are listening and that you do care.  Engage with them sincerely on a personal level and leave the Marketing Messages for your Landing Pages…  If your not solving a problem, graciously accepting or giving accolades or legitimately trying to understand your customer better… save it for your website.

Find your community on the Social Media Platforms that they have decided to be on.  Listen to what is being said about you, your business, your product or service first.  Then respectfully join the conversation by adding value.  Answer or ask questions to initiate and direct the conversation.  This is your community and they want to see leadership… not a Dictatorship.  And if you just aren’t sure  how to proceed take a lesson from Hemingway –

How to Engage People on Social Media

How to Engage People on Social Media

I really hope that everyone that has taken the time to read this post slows down just a bit and spends some time truly being Social on which ever Social Media platform they choose… and although I spend my days on just about every Social Media Platform (online), my favorite is my front porch, around 6pm, with cold one in hand, catching up with my neighbors and saying hello to anyone that stops to pat my dog… engage – community – social – sharing – it’s all there and I don’t even need an internet signal.

ps – I want to know what your favorite Social Media Platform is, so take a minute and drop it in the comment box…. Thanks!

 

 

 

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Learning How to Use Google Analytics – SMD103

How to use Google Analytics

October 31, 2013 | Posted in Uncategorized | By

Do you want to learn how to use Google Analytics to improve your website rankings?

 Follow along with me as I learn how to use Google Analytics in an effort to increase my websites traffic, ranking and visibility…

Let me first start by saying I have had my website up for a short period of time and it is primarily used as a place to post my assignments for Seneca College’s course on Social Media Marketing.

The posts on my website are exercises in developing my abilities to produce content that is relevant to my assignments, optimized for Search Engines to see and to serve as items to be shared on the many platforms of Social Media that are used by Businesses, Government Organizations, Not for Profits and your everyday Social Media user… who by the way, are really the most important out of the four.

So let’s take a look at a screen shot of what my website is doing and then we can have a decent place to start to learn how to use Google Analytics to improve.

geoff hewko analytics Oct 2013

 

As you can see, we are starting with a clean baseline except for 1 visit… thanks Mom!  When learning how to use Google Analytics it’s important to know what we are looking at so we can figure out what we could be doing better, promote what is already working well, see who are visitors are and where they came from.  My website started off with a few posts that had no optimization, no keywords or keyword phrases selected for posts or pages and no action was taken to promote to any Social Media Platforms to let anyone searching for this type of content know where it could be found.  In other words, Google Analytics is clearly showing me that I need to go back to my posts and pages and assign effective keywords and optimize them correctly.  Once that has been done I can then share these pages and posts through my Social Media Networks.  In taking these two simple actions I will increase my chances to be found through Google’s Organic Search and also be able to direct my own stream of visitors from letting my Social Media Networks know where they can find this information.

Although there are no visitors to the site to speak of, it is important to at least discuss a few of the areas on your Google Analytics page.  The first thing we see is Visits.

Visits and Unique Visitors are not the same thing.  You are striving to gain as many new Unique Visitors (people new to your site in a measured timeframe) all the time in most cases but it could be equally as important to have a high number of visits to your website depending on the type of site or business you are in or operating.  Repeat customers coming back to your site to take an action.

Pageviews are the total number of pages seen, including if there are repeat pages viewed.

Pages/visit tells you the average number of pages that were viewed by visit and include repeat pages viewed.

Visit Duration lets you know how long the average visit to your site was.  Typically the longer you can keep a visitor on your site the better but that may not always be the case.  Your visitor may find exactly what they came for immediately and be off your site to do something else with that information.  In this case you will have provided an excellent user experience and can expect either a return visit from that person or possibly a referral to your site due to it’s effectiveness.

Bounce Rate indicates to you how quickly a visitor came to a page and then left without any further action taken.

% of New Visitors gives you an estimated idea of how many new people came to your website.

These are just the basic insights that Google Analytics provides you at first glance, a point of quick reference before you actually dive in deeper to track, measure and truly begin to understand who your visitors/audience really are, where they came from and what they want to see from your website.  Click the link for a more detailed explanation of how to use Google Analytics.

I will be going back over each page and post to add keywords to my content and make sure that they are correctly optimized so Google can index them correctly.  Then I will be promoting each post to my Social Media Networks and when there is an opportunity to comment on a related blog post that allows me to link one of my related articles, I will be adding my websites url and adding anchor text for my keyword phrase pointing it back to it’s related page.

Make sure you check back with me as I update my website and show you how my Google Analytics page has changed or feel free to add any comments or suggestions to help me improve this site.

 

 

 

 

 

 

 

 

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