October 31, 2013 | Posted in:Uncategorized

Do you want to learn how to use Google Analytics to improve your website rankings?

 Follow along with me as I learn how to use Google Analytics in an effort to increase my websites traffic, ranking and visibility…

Let me first start by saying I have had my website up for a short period of time and it is primarily used as a place to post my assignments for Seneca College’s course on Social Media Marketing.

The posts on my website are exercises in developing my abilities to produce content that is relevant to my assignments, optimized for Search Engines to see and to serve as items to be shared on the many platforms of Social Media that are used by Businesses, Government Organizations, Not for Profits and your everyday Social Media user… who by the way, are really the most important out of the four.

So let’s take a look at a screen shot of what my website is doing and then we can have a decent place to start to learn how to use Google Analytics to improve.

geoff hewko analytics Oct 2013

 

As you can see, we are starting with a clean baseline except for 1 visit… thanks Mom!  When learning how to use Google Analytics it’s important to know what we are looking at so we can figure out what we could be doing better, promote what is already working well, see who are visitors are and where they came from.  My website started off with a few posts that had no optimization, no keywords or keyword phrases selected for posts or pages and no action was taken to promote to any Social Media Platforms to let anyone searching for this type of content know where it could be found.  In other words, Google Analytics is clearly showing me that I need to go back to my posts and pages and assign effective keywords and optimize them correctly.  Once that has been done I can then share these pages and posts through my Social Media Networks.  In taking these two simple actions I will increase my chances to be found through Google’s Organic Search and also be able to direct my own stream of visitors from letting my Social Media Networks know where they can find this information.

Although there are no visitors to the site to speak of, it is important to at least discuss a few of the areas on your Google Analytics page.  The first thing we see is Visits.

Visits and Unique Visitors are not the same thing.  You are striving to gain as many new Unique Visitors (people new to your site in a measured timeframe) all the time in most cases but it could be equally as important to have a high number of visits to your website depending on the type of site or business you are in or operating.  Repeat customers coming back to your site to take an action.

Pageviews are the total number of pages seen, including if there are repeat pages viewed.

Pages/visit tells you the average number of pages that were viewed by visit and include repeat pages viewed.

Visit Duration lets you know how long the average visit to your site was.  Typically the longer you can keep a visitor on your site the better but that may not always be the case.  Your visitor may find exactly what they came for immediately and be off your site to do something else with that information.  In this case you will have provided an excellent user experience and can expect either a return visit from that person or possibly a referral to your site due to it’s effectiveness.

Bounce Rate indicates to you how quickly a visitor came to a page and then left without any further action taken.

% of New Visitors gives you an estimated idea of how many new people came to your website.

These are just the basic insights that Google Analytics provides you at first glance, a point of quick reference before you actually dive in deeper to track, measure and truly begin to understand who your visitors/audience really are, where they came from and what they want to see from your website.  Click the link for a more detailed explanation of how to use Google Analytics.

I will be going back over each page and post to add keywords to my content and make sure that they are correctly optimized so Google can index them correctly.  Then I will be promoting each post to my Social Media Networks and when there is an opportunity to comment on a related blog post that allows me to link one of my related articles, I will be adding my websites url and adding anchor text for my keyword phrase pointing it back to it’s related page.

Make sure you check back with me as I update my website and show you how my Google Analytics page has changed or feel free to add any comments or suggestions to help me improve this site.

 

 

 

 

 

 

 

 

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