November 13, 2013 | Posted in:Social Media Engagement
Are you having are hard time trying to understand how to engage people on Social Media platforms effetively?
Could using a few simple tactics to engage be a game changer for you on Social Media?
Remembering how things used to be done could just be the easiest way for all of us to excel in this digital age, especially when it comes to connecting on Social Media Platforms…
Now, I certainly was not around at the time this photo was taken but I am old enough to understand how important it was to be social, embrace my community, share equally, have manners and respect for others and treat people the way I wanted to be treated. Before this digital revolution and global community took off, people understood that word of mouth was the most effective way of spreading the word about, well… everything.
If you were a local business owner, you took pride in delivering the best service or product you could because in your city, town, village or neighborhood, one bad experience from a single customer could spread like wildfire simply by word of mouth and in no time at all you could lose your customer base to the shop across town. A sense of pride in what you represented parlayed into accountability and more importantly a mutual respect between business owner and customer… who more times than not were very much connected on a personal level to the goings on of each others lives. This is the type of relationship we should all be striving for when we aim to connect and engage on Social Media. Embrace the opportunity to have a two way conversation with your customers. Listen to what they are telling you, as in this day and age, these people are your partners and you should treat them as such.
As an individual back then, business was done on a handshake and having “Face” meant something. You couldn’t hide and were taught not to… “Say what you mean and mean what you say“, actually made you think before you spoke or acted. Consider this as “self filtering” and take the time to truly think before you post because once you have posted something to your Social Media Networks it is there for all to see, so make it count. Being helpful, respectful and timely in your communications will demonstrate to your community that you are listening and that you do care. Engage with them sincerely on a personal level and leave the Marketing Messages for your Landing Pages… If your not solving a problem, graciously accepting or giving accolades or legitimately trying to understand your customer better… save it for your website.
Find your community on the Social Media Platforms that they have decided to be on. Listen to what is being said about you, your business, your product or service first. Then respectfully join the conversation by adding value. Answer or ask questions to initiate and direct the conversation. This is your community and they want to see leadership… not a Dictatorship. And if you just aren’t sure how to proceed take a lesson from Hemingway –
I really hope that everyone that has taken the time to read this post slows down just a bit and spends some time truly being Social on which ever Social Media platform they choose… and although I spend my days on just about every Social Media Platform (online), my favorite is my front porch, around 6pm, with cold one in hand, catching up with my neighbors and saying hello to anyone that stops to pat my dog… engage – community – social – sharing – it’s all there and I don’t even need an internet signal.
ps – I want to know what your favorite Social Media Platform is, so take a minute and drop it in the comment box…. Thanks!